For many years, Jerelyn was Writer and Creative Director for live events, videos, speeches, and promotional campaigns for major corporations and small businesses as an independent and, as Creative Director/Writer for Jack Morton Worldwide.  She continues to write radio commercials and do voiceovers, as well as serve long-time social media marketing clients.  But, today, her main focus is on writing her humour column, "Maybelle’s Fireside Stories," creating designs for her RBGgirls online store, and preparing for more stand-up comedy gigs and concerts.

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HISTORY OF HAPPY CLIENTS

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“I am absolutely delighted with the four spots Jerelyn Craden just finished for this year’s Forest Festival.  They are superb. I sent them along to the Forest Festival Advisory Committee and the response was swift and sure.  ‘These are the best yet!!  Congratulations. Somebody is a genius. Really, really, really well done.’"  — Stuart Laughton, Artistic Director, The Forest Festival

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“Jerelyn hit the ground running and was an immediate asset to the team. She is a great concept person, has excellent communication skills and is an overall great team player.” - Christine Tong, Carlson Marketing, Pfizer, N.Y.

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"As owner-operator of Bonnie View Inn – a landmark resort in Haliburton Highlands since 1924 – I knew that Jerelyn Craden was the right person to help us strengthen our brand and get us back on track during an economically challenging time. We now have a thoroughly comprehensive creative marketing plan designed to build and sustain customer loyalty and set us apart from other lakeside resorts. This includes an inspiring tagline, endearing mascot, new logo, a working philosophy, strategically scheduled promotional campaign, onsite brand enhancements, and additional brand-tailored website content. Plus, working with Jerelyn was fun, fast, and exciting." — Andrea Hagarty, Owner & Operator, Bonnie View Inn, Haliburton Ontario

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PAST PROJECT HIGHLIGHTS

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IBM — Multi-media trade show presentation at the Winter Consumer Electronics Show, Las Vegas.  

JERELYN’S ROLE:  Creative Director/Writer/Director: concept, scripting, project-managed, directed live talent.

RESULT:  The show’s popularity led to “Right at Home” representing IBM as their educational technology exhibit at the Presidential Inaugural in Washington, D.C. (Clinton Administration).

 

UNION PACIFIC RAILROAD (UPR) — Experiential brand exhibit presented at the Democratic and Republican national conventions.                                                                                                                                                                                                      JERELYN’S ROLE:  Creative Director & Writer:  Led the creative development and delivery of UPR’s brand story through all elements of the exhibit. Worked closely with the client. Project managed graphics, text, audio and visual elements, plus named the exhibit: “Delivering America’s Dreams.”                                                                                                                                      RESULT: Tremendous delegate response led to a cross-country tour of the exhibit. 

                                                                                                                      

COLOURFEST (Haliburton ON Fall Festival) 2010, 2011

JERELYN’S  ROLE:  Event Developer, Coordinator & Promoter. Branded festival. Created high-draw events.  Generated major sponsorship. Contracted and worked directly with performers, graphic designers, sound/stage/signs/print/decorations vendors. Recruited and organized volunteers. Wrote all radio spots, e-blitz and promotional print materials including custom newspaper articles. Managed the event, all meetings and communications.  

RESULT:  Attendance doubled increasing revenue for tourism-based businesses in Haliburton. Festivals & Events Ontario (FEO) awarded Colourfest — Best Promotional Campaign and Best New Festival or Event.